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DevXen insights

Better systems start with better decisions.

Practical guidance for service-business owners and operations leaders choosing where AI and automation can create measurable value.

Latest thinking

What Voice Agents Can and Cannot Do

The best public benchmark of autonomous AI agents is not flattering. Here is how to scope a voice agent so it succeeds anyway.4 min read

02Revenue operations

Speed to Lead: What the Research Actually Says

The five minute rule comes from two specific studies. Here is what they found, where the evidence is weak, and what it justifies spending on.5 min read

03Automation strategy

What Should You Automate First? A Practical Scoring Framework

Score repetitive workflows by business value, feasibility, and risk before spending money on AI or automation.7 min read

04Revenue operations

Lead Reactivation: What the Numbers Actually Support

The retention statistic behind every reactivation pitch is a misquoted 1990 model. The tactic can still work. Here is how to prove it.5 min read

SMS Reminders and No-Shows: What the Trials Found

Randomised trial evidence on text reminders, including the finding that they match phone calls at roughly a third of the cost.5 min read

Reviews and Revenue: What the Evidence Shows

A causal study found a one-star rating increase lifted revenue 5 to 9 percent, but only for independents. Chains saw no effect at all.5 min read

The 95% Statistic: What the MIT GenAI Report Actually Says

The MIT Project NANDA report is quoted constantly and read rarely. Here is what it measured, where it contradicts itself, and what it justifies.5 min read